Google Maps marketing across all 26 counties

Beauty Marketing in Ireland

For hair salons, barbers and beauty salons.

Beauty marketing in Ireland for salons and barbers who want a fuller diary. We manage your Google Business Profile with fresh photos, list every treatment, link straight to your booking system, and keep reviews flowing after every appointment.

  • No setup fee
  • No lock-in
  • 26 counties
A stylist blow drying a client's hair in a salon
Photosdecide more salon bookings than any other factor
Part of 18,602personal service businesses in Ireland
Photosdrive salon choice
Bookinglink straight from Google
Salons in Ireland

Beauty in Ireland

Photosare the first thing clients look at

Hair and beauty salons are part of Ireland's 18,602 personal service businesses. Almost every town has several, and clients choose quickly, often from photos and reviews on their phone.

Searches are specific: "balayage near me", "barber Swords", "nail salon open Sunday". The salons that list every treatment, keep photos fresh and make booking easy win them.

Many salons now offer skin and aesthetic treatments, and our healthcare marketing page covers clinics.

Map pack and profile

How salons win the map pack

Three things decide which salons appear first.

Photos

Fresh, real photos

Your work, your team and your salon, added every week.

Treatments

Every treatment listed

Each service named, with prices where possible.

Booking

One tap booking

A direct link to your booking system from the profile.

Our service

Our service for hair and beauty

What we do each month for salons and barbers.

Profile management

Treatments, photos, hours, posts and review replies.

Treatment pages

Pages for your signature services.

Booking links

Profile and pages linked straight to booking.

Photo updates

New photos of real work added weekly.

Listings

Consistent details across Irish directories.

Review flow

A request after every appointment.

The diary

A fuller diary, week after week

Salon clients book on impulse and rebook out of habit. A strong profile catches the first booking. Good service brings them back.

We focus on the first part: being found, looking good and making booking easy, using the same method as all our local SEO in Ireland work.

A bright salon interior with styling chairs and mirrors
Weeklyphoto updates
Your first 90 days

What the first three months look like

  1. 1Weeks 1 to 2

    Profile and details

    Treatments, photos, booking link and hours set.

  2. 2Weeks 3 to 6

    Pages

    Pages for your signature treatments.

  3. 3Month 2 onwards

    Reviews and links

    Weekly photos, review requests and local links.

  4. 4Every month

    Report

    Bookings and profile actions compared month to month.

Mistakes

Mistakes we see most often

No booking link

Clients have to call or message to book.

Old photos

The same few photos for years.

Missing treatments

Popular services not listed on Google.

Wrong hours

Late openings missing.

Results

Results from the same method

Bar chart of monthly Google Business Profile contacts for an event decor business, rising from 61 to 247
Call tracking screenshot, cropped. Names, dates and paid rows removed.
Balloon and event decor · United States61 to 247

Monthly profile contacts went up in each of seven months, from 61 in the first to 247 in the seventh.

Client results from overseas businesses, Google Business Profile contacts only. Past results show what the work has done for others, not what any one business will get.

Pricing

Plans and prices

Most salons and barbers only need Local. Groups with several shops can step up to National.

Kickstart
€295 one-off

A fast fix for a profile that is set up wrong or missing.

  • Full local SEO audit
  • Google Business Profile rebuild
  • Eircode and citation clean up
  • Written 90 day plan
Choose Kickstart
Local Start here
€179 a month

For a business serving one town or county.

  • Google Business Profile management
  • Irish citations kept current
  • 1 local page or article a month
  • 10 tracked search terms
  • Monthly report
Choose Local
Ecommerce
€329 a month

For Irish online shops selling across the country.

  • 2 product or category optimisations a month
  • Technical checks
  • 15 tracked search terms
  • Monthly report
Choose Ecommerce
National
€449 a month

For businesses covering several counties.

  • 2 county or service pages a month
  • 2 links a month
  • AI answer check
  • 30 tracked search terms
  • Monthly report
Choose National
No VAT addedRolling monthly, 30 days noticeNo setup feeCompare every package
Questions

Hair and beauty SEO, answered

The questions we hear most on this topic.

Ask us something else

We reply by email within one working day, 8am to 4pm Irish time.

[email protected]Send a question
How often should we add photos?
Weekly is ideal. Fresh photos keep the profile active and show your latest work.
Can Google link to our booking system?
Yes. We add the booking link to your profile and pages.
Should we list prices?
Starting prices help clients choose and reduce enquiries that go nowhere.
How long does it take?
Profile changes often help within weeks.
Which plan suits a salon?
Local for one salon, National for groups.
Free audit

Beauty marketing starts with a free audit

Beauty marketing starts with your profile, photos and booking link. The free audit checks all three within one working day.

No call needed. We only use your details to send the audit.