Emergency searches
Clear hours, a call button and reviews that mention fast response win burst pipe and no heat searches.
Digital Marketing for Plumbers in Ireland
For plumbers and heating engineers who want calls, not clicks.
Digital marketing for plumbers in Ireland that turns searches into calls. We set up your Google Business Profile for emergency, boiler and bathroom work, write pages for the towns you cover, and keep the reviews coming, so you are the first number people ring.
- No setup fee
- No lock-in
- 26 counties
Emergencysearches end in a call within minutes
Part of 80,005construction firms across Ireland
Minutesfrom search to call for emergency work
3map pack spots that get most of the calls
Plumbing in Ireland
Plumbing in Ireland
3 namesMost emergency callers ring one of the first three
Plumbing and heating firms are part of Ireland's 80,005 strong construction sector, and they win more work from Google than almost any other trade. A burst pipe or a dead boiler is searched for on a phone, nearby, now, and the caller usually rings one of the first three names.
That makes the map pack the whole game for most plumbers. Website visits matter less than the profile: the category, the reviews, the hours and the phone number. A plumber with 40 recent reviews and the right service area can outrank a bigger firm with a dated profile.
Many plumbing firms also employ electricians or work alongside them, and our SEO for electricians in Ireland page covers that trade.
Map pack and profile
How plumbers win the map pack
Plumbing searches split into urgent and planned, and each needs its own setup.
Boilers and bathrooms
Service pages and photos for boiler swaps, heat pumps and bathroom fits win the higher value planned work.
The right service area
Most plumbers travel. A service area that lists real towns beats a vague county radius.
Our service
Our service for plumbers
What we do each month for plumbers and heating engineers.
Profile management
Categories, services, hours, photos and review replies kept current.
Emergency pages
Clear pages for urgent work, with call buttons and areas covered.
Boiler and heat pump pages
Pages for planned, higher value jobs, including grant related questions.
Town pages
Pages for the towns you cover most, written with local detail.
Listings
Correct details across Irish directories and trade registers.
Review flow
A text after each job with a direct review link.
The phone
Built around the phone call
For a plumber, success is a ringing phone, not a ranking report. Every change we make is judged by calls and form leads from Google, tracked each month.
That means a call button on every page, hours that are always right, and a profile that answers "do you cover my area?" before the customer has to ask. It is the core of local SEO in Ireland for every trade we work with.
Callstracked every month
Your first 90 days
What the first three months look like
- 1Weeks 1 to 2
Profile and details
Hours, category, service area and phone checked. Details fixed across listings.
- 2Weeks 3 to 6
Pages
Emergency and boiler pages, then your main towns.
- 3Month 2 onwards
Reviews and links
Review texts after every job, local links from suppliers and clubs.
- 4Every month
Report
Calls and form leads from Google, compared month to month.
Mistakes
Mistakes we see most often
Wrong hours
Profiles that show closed at weekends when the plumber takes emergency calls.
No service area
A home address shown instead of the towns covered.
One generic page
Emergency, boilers and bathrooms all on one page.
Few recent reviews
Great work, but no new reviews in a year.
Results
Results from the same method
HVAC firm · United States40 to 346
Monthly profile contacts rose from 40 in the first month to 346 in the fourth, then held between 118 and 221 after the seasonal peak.
Balloon and event decor · United States61 to 247
Monthly profile contacts went up in each of seven months, from 61 in the first to 247 in the seventh.
Client results from overseas businesses, Google Business Profile contacts only. Past results show what the work has done for others, not what any one business will get.
Pricing
Plans and prices
Most plumbers start on Local, which covers the profile, listings and a new page each month.
Kickstart
€295 one-off
A fast fix for a profile that is set up wrong or missing.
- Full local SEO audit
- Google Business Profile rebuild
- Eircode and citation clean up
- Written 90 day plan
Local Start here
€179 a month
For a business serving one town or county.
- Google Business Profile management
- Irish citations kept current
- 1 local page or article a month
- 10 tracked search terms
- Monthly report
Ecommerce
€329 a month
For Irish online shops selling across the country.
- 2 product or category optimisations a month
- Technical checks
- 15 tracked search terms
- Monthly report
National
€449 a month
For businesses covering several counties.
- 2 county or service pages a month
- 2 links a month
- AI answer check
- 30 tracked search terms
- Monthly report
Questions
Plumbers SEO, answered
The questions we hear most on this topic.
Ask us something else
We reply by email within one working day, 8am to 4pm Irish time.
[email protected]Send a questionWhat is the best category for a plumber?
Usually "Plumber", with heating or boiler categories added if that work matters. We check what the top three in your area use.
Should I show my home address?
No, if customers do not visit you. Hide the address and set a service area with the towns you cover.
Do I need a website at all?
A profile can bring calls on its own, but a simple site with service and town pages lifts the profile and wins the planned work.
How do I get more reviews?
Ask every customer by text with a direct link, the same day the job finishes. We set this up for you.
Which plan suits a plumber?
Local suits most plumbers. National suits firms covering several counties.
Related
Related industries and areas
Free audit
Digital marketing for plumbers starts with a free audit
Digital marketing for plumbers starts with your profile. The free audit checks your category, hours, service area and reviews within one working day.