Google Maps marketing across all 26 counties

SEO for Estate Agents in Ireland

For auctioneers and agents who want more sellers.

SEO for estate agents in Ireland who want more valuation requests from sellers. We build area guides and valuation pages for the towns you cover, manage your Google Business Profile, and keep reviews from past sellers working for you.

  • No setup fee
  • No lock-in
  • 26 counties
A small model house with a set of keys in front of it
5,384estate agents and auctioneers in Ireland
5,384agents and auctioneers in Ireland
Sellerssearch by town and valuation
Reviewsfrom past sellers win new ones
Auctioneers in Ireland

Property in Ireland

Sellersare the market agents compete for

Ireland has 5,384 estate agents and auctioneers. Most listings appear on the big property portals, so the real competition is for sellers: the people who choose which agent sells their home.

Sellers search for "auctioneer near me", "house valuation Navan" or "estate agent Mullingar", then read reviews from other sellers. The agent with the strongest local profile and the clearest valuation offer gets the call.

Agents work closely with solicitors on every sale, and our SEO for law firms page covers that profession.

Map pack and profile

How auctioneers win the map pack

Three things decide which agents appear first.

Category

Real estate agency

The right category, with valuations and lettings listed as services.

Reviews

Seller reviews

Reviews from past sellers, naming the area and the result, carry the most weight.

Pages

Area guides

Pages for each town or district with real local detail.

Our service

Our service for estate agents

What we do each month for estate agents and auctioneers.

Valuation pages

Clear valuation request pages for each area you cover.

Area guides

Town and district guides with schools, transport and housing types.

Profile management

Categories, services, photos, posts and review replies.

Sold property posts

Recent sales shared on the profile, with the seller's permission.

Listings

Consistent details across Irish directories and property bodies.

Review flow

A request after every completed sale.

Sellers

Winning the seller, not just the listing

Portals bring buyers. Your own search presence brings sellers. Area guides, valuation pages and seller reviews show that you know the local market.

We build that presence town by town, with the same method we use for all local SEO in Ireland.

A bunch of house keys on a table
Town by townarea guides and valuation pages
Your first 90 days

What the first three months look like

  1. 1Weeks 1 to 2

    Profile and details

    Category, services and details fixed. Listings checked.

  2. 2Weeks 3 to 6

    Pages

    Valuation pages and your main area guides.

  3. 3Month 2 onwards

    Reviews and links

    Seller review requests, sold posts and local links.

  4. 4Every month

    Report

    Valuation requests and rankings compared month to month.

Mistakes

Mistakes we see most often

Relying on portals

No own presence for sellers searching locally.

No valuation page

Sellers have to hunt for how to book a valuation.

Few seller reviews

Happy sellers never asked for a review.

Generic area text

Area pages with no real local detail.

Results

Results from the same method

Bar chart of monthly Google Business Profile contacts for an event decor business, rising from 61 to 247
Call tracking screenshot, cropped. Names, dates and paid rows removed.
Balloon and event decor · United States61 to 247

Monthly profile contacts went up in each of seven months, from 61 in the first to 247 in the seventh.

Client results from overseas businesses, Google Business Profile contacts only. Past results show what the work has done for others, not what any one business will get.

Pricing

Plans and prices

An agent covering one town starts on Local. Agencies with several branches tend to choose National.

Kickstart
€295 one-off

A fast fix for a profile that is set up wrong or missing.

  • Full local SEO audit
  • Google Business Profile rebuild
  • Eircode and citation clean up
  • Written 90 day plan
Choose Kickstart
Local Start here
€179 a month

For a business serving one town or county.

  • Google Business Profile management
  • Irish citations kept current
  • 1 local page or article a month
  • 10 tracked search terms
  • Monthly report
Choose Local
Ecommerce
€329 a month

For Irish online shops selling across the country.

  • 2 product or category optimisations a month
  • Technical checks
  • 15 tracked search terms
  • Monthly report
Choose Ecommerce
National
€449 a month

For businesses covering several counties.

  • 2 county or service pages a month
  • 2 links a month
  • AI answer check
  • 30 tracked search terms
  • Monthly report
Choose National
No VAT addedRolling monthly, 30 days noticeNo setup feeCompare every package
Questions

Estate agents SEO, answered

The questions we hear most on this topic.

Ask us something else

We reply by email within one working day, 8am to 4pm Irish time.

[email protected]Send a question
Do area guides really bring sellers?
Yes. They rank for local property searches and show sellers you know the area.
Should we use "auctioneer" or "estate agent"?
Both. Irish searchers use both words, so our pages and profile cover each.
Can sold properties go on Google?
Yes, as posts on your profile, with the seller's permission.
How long does it take?
Profile changes help within weeks. Area guides take three to six months to rank.
Which plan suits an agent?
Local for one office, National for agents across several towns or counties.
Free audit

SEO for estate agents starts with a free audit

SEO for estate agents starts with your profile and valuation path. The free audit checks both within one working day.

No call needed. We only use your details to send the audit.