Rooms and views
Real photos of rooms, breakfast and the view, kept current.
Tourism SEO in Ireland
For hotels, B&Bs, guesthouses and visitor businesses.
Tourism SEO in Ireland for hotels, B&Bs and guesthouses that want more direct bookings. We manage your Google Business Profile, write visitor guides that rank for the questions travellers ask, and keep your reviews and photos working for you all year.
- No setup fee
- No lock-in
- 26 counties
4,530hotels, B&Bs and guesthouses in Ireland
4,530accommodation businesses in Ireland
West and north westKerry, Donegal, Galway, Clare, Mayo
Directbookings save commission
Accommodation in Ireland
Tourism in Ireland
Commissionsaved on every direct booking
Ireland has 4,530 hotels, B&Bs and guesthouses, with the heaviest concentration along the west and north west coast: Kerry, Donegal, Galway, Clare and Mayo.
Travellers plan weeks ahead. They search for places to stay, things to do and how to get there, then compare reviews and photos. Booking platforms take a commission on every booking they bring.
Galway is one of the strongest tourism counties, and our SEO Galway page covers its visitor economy.
Map pack and profile
How accommodation wins the map pack
Three things decide which places appear first.
Recent guest reviews
Reviews answered by the owner, mentioning the area and the welcome.
Direct booking link
A link to your own booking page, not only the platforms.
Our service
Our service for hotels and tourism
What we do each month for hotels, B&Bs and guesthouses.
Profile management
Photos, amenities, hours, posts and review replies.
Visitor guides
Guides to the area that rank for travellers' questions.
Direct booking path
Profile and pages linked to your own booking engine.
Seasonal updates
Offers and opening times set ahead of each season.
Tourism listings
Consistent details on Irish tourism and local guide sites.
Review flow
A request after every stay.
Direct bookings
More bookings without the commission
Every booking that comes through your own site instead of a platform keeps the commission in your pocket. The profile and visitor guides are how travellers find that direct route.
We build both, season by season, as part of local SEO in Ireland for visitor businesses.
Wild Atlanticcoast drives visitor searches
Your first 90 days
What the first three months look like
- 1Weeks 1 to 2
Profile and details
Photos, amenities, booking link and season dates set.
- 2Weeks 3 to 6
Pages
Visitor guides for your area.
- 3Month 2 onwards
Reviews and links
Review requests after stays, tourism links.
- 4Every month
Report
Direct bookings and profile actions compared.
Mistakes
Mistakes we see most often
Platform only
No direct booking link on Google.
Old photos
Rooms that have since been refurbished.
No area content
Nothing for travellers planning their trip.
Seasonal hours wrong
Closed months shown as open.
Results
Results from the same method
Balloon and event decor · United States61 to 247
Monthly profile contacts went up in each of seven months, from 61 in the first to 247 in the seventh.
Client results from overseas businesses, Google Business Profile contacts only. Past results show what the work has done for others, not what any one business will get.
Pricing
Plans and prices
B&Bs and guesthouses usually start on Local. Hotels marketing several areas pick National.
Kickstart
€295 one-off
A fast fix for a profile that is set up wrong or missing.
- Full local SEO audit
- Google Business Profile rebuild
- Eircode and citation clean up
- Written 90 day plan
Local Start here
€179 a month
For a business serving one town or county.
- Google Business Profile management
- Irish citations kept current
- 1 local page or article a month
- 10 tracked search terms
- Monthly report
Ecommerce
€329 a month
For Irish online shops selling across the country.
- 2 product or category optimisations a month
- Technical checks
- 15 tracked search terms
- Monthly report
National
€449 a month
For businesses covering several counties.
- 2 county or service pages a month
- 2 links a month
- AI answer check
- 30 tracked search terms
- Monthly report
Questions
Hotels and tourism SEO, answered
The questions we hear most on this topic.
Ask us something else
We reply by email within one working day, 8am to 4pm Irish time.
[email protected]Send a questionCan SEO reduce our platform commission?
It can shift some bookings to your own site, which saves commission on each one.
Do visitor guides help bookings?
Yes. They rank for trip planning searches and lead travellers to your booking page.
Should we reply to every review?
Yes. Replies show care and help future guests choose.
How long does it take?
Profile changes help within weeks. Guides take three to six months.
Which plan suits a B&B?
Local for most. National for groups or hotels marketing several areas.
Related
Related industries and areas
Free audit
Tourism SEO in Ireland starts with a free audit
Tourism SEO in Ireland starts with your profile and booking path. The free audit checks both within one working day.